munichblue
25.08.2011, 14:23
FIVE REASONS WHY BUSINESSES SHOULD TAKE ANOTHER LOOK AT RIM
MARIBEL LOPEZ
The Enterprise Device is Dead. Long Live a Secured Device of Choice
Today’s mobile product landscape offers sleeker designs, multiple device types, blazing fast processors and richer multimedia applications. The lines between consumer and enterprise devices have been eliminated. There are only people who feel empowered to choose the technology that allows them to effectively support both their personal and business needs. The result is employees are buying smart devices and asking IT to connect these personal devices to the network. Employees are also finding ways to use the devices they’ve purchased, regardless of IT strategy or support. Rather than fight this trend, companies need a strategy that manages both employee-owned as well as business-owned devices.
RIM Strikes a Balance Between Consumer Sexiness and Manageability
At the 2011 Blackberry World conference, co-CEO Mike Lazaridis said the world is changing to personal wireless mobile computing and that RIM will enable the transform. To date, RIM has been a hallmark of enterprise security and manageability but that’s not enough to compete against Apple and the myriad of Android devices. Blackberry devices must also be appealing to consumers. RIM’s newest devices illustrate an evolution from designed for IT to designed for life. The newly announced devices:
Couple thinness with performance. The BlackBerry Bold 9900 and 9930 are thin and pack a performance punch with a 1.2 GHz processor as well as support for high-speed 4G/HSPA+ wide area wireless networks. The Bold line also offers a Liquid Graphics touch screen, a keyboard and speech interfaces. But RIM also has a wide range of yet to be announced devices in the pipeline.
Embrace social tools and seamless integration with the device. RIM devices are Facebook, Twitter and Blackberry messenger ready. The company transmits about 2.3B BBMs per day and even more Facebook messages. In fact, RIM claimed it’s the number one smartphone for Twitter use. The Playbook tablet also offers a video chat feature with picture-in-picture and the ability to make or take calls using voice only. Social vendors are also using the Blackberry App Platform to create highly integrated “Super Apps” which can pull down critical data, generate notifications and share data with other third party apps.
Integrate multimedia, NFC and augmented-reality functions. The new devices, such as the Playbook, excel at viewing HD video, playing games and browsing the web with full Flash. If you want to consume or create content you have all of the basics with a 5 megapixel camera, HDMI output, HD video recording. In the future, consumers will use their devices as identity cards, wallets and information gathering tools with NFC, which will come with new Blackberry’s. Built in augmented reality will also overlay digital information, such as the location of a store or a sales promotion, on top of the physical view of the world seen from a device’s camera.
At Capital Markets day, RIM executives also discussed how the company is addressing CIO’s security and manageability issues through product innovation, partnering and acquisition. RIM has evolved its strategy considerable in one year. It made several strategic acquisitions over the past 14 months, such as QNX, TAT, and ubitex, which fill gaps and should position the company for success. With the latest upgrades in RIM’s products, there are five reasons why IT should be taking another look at RIM including:
Multiple mobile OS Platform BES support. Gone are the days of a single OS or device type within a firm, IT needs an easy way to distribute software and manage policies across multiple platforms. RIM announced plans to support managing and securing multiple operating systems via the acquisition of ubitexx. After integrating the company, RIM will offer secure device management for Android, iOS and Blackberry devices from a single web-based console.
Employee-owned Blackberry support with Balance. Today it’s easy for the employees on personal devices to copy corporate data into another application or forward documents to a personal email account. Blackberry Balance allows IT to secure, manage and control company data on an employee-owned Blackberry. Balance prevents employees from cutting and pasting, taking a picture of data and forwarding corporate data to non-approved apps such as a personal email account. IT can also wipe enterprise content off a device if it is lost or the employee leaves without erasing any of the consumer’s personal data. While enterprise data is sandboxed, the experience looks seamless and integrated to the user.
Connection with your voice infrastructure: RIM’s Mobile Voice System currently supports Cisco and Mitel products. At Blackberry World it extended its support for other PBX’s including Avaya Aura 6.1, Avaya CS1000 Communication Server, as well as legacy phone systems such as Avaya Communications Manager and Nortel Communication Server. BlackBerry MVS 5 has also been re-architected to be more extensible with third party applications and phone systems.
Bridge for the Playbook. Bridge lets a user with a Blackberry phone to access its corporate email; calendar and other BES delivered services on the Playbook tablet. It offers employees nearly zero touch configuration of enterprise services on a tablet and IT can maintain the same security of the BES. Better yet, it uses the smartphone’s existing Internet connection and its existing CAL to provide second connected device without any additional expense.
An expanding cloud strategy. The world is moving to a mixture of cloud and premise based services. RIM has made its first foray into cloud services with cloud-based BES for Exchange. This is just the beginning of where RIM could take cloud services. RIM could combine technology from its Chalk and Viigo acquisitions to provide a secure cloud-based enterprise content delivery solution. In the future, RIM is also poised to deliver enterprise mobility management from the cloud.
RIM is Making the Right Moves But Isn’t Out of The Woods Yet
RIM’s making many of the right moves but it still has several issues it needs to nail. The company needs to:
Eliminate software confusion. The most pressing issue for RIM is attracting developers to increase apps for the platform. The battle for the consumer is being fought on both the hardware and software fronts and RIM’s losing the consumer app battle. RIM, like Google’s Android and Honeycomb platforms, now appears to be a fragmented set of operating systems (Blackberry 6, Blackberry 7, WebKit and QNX). While 6.0 and can be used for the lower end of smartphones in the long run, its unclear how long these versions will be viable and when QNX will be the delivered on new smartphones. The result is a confused landscape of developers and fewer sexy consumer apps. RIM needs to overhaul the developer program
Define the mobile enterprise cloud-based market. A majority of the firms we’ve interviewed, especially multinationals and firms outside of North America, expressed interest in a cloud BES offering and multi-OS mobility management solution from RIM. The company has the opportunity to define the market for cloud-based enterprise mobile solutions but hasn’t presented a clear strategic direction for this space.
Dominate the Internet of things discussion. RIM’s QNX acquisition provides the company with middleware, development tools, real time OS?software and services for superior embedded design. QNX is currently embedded in a broad range of products including automobiles, routers and industrial systems. As we move to connecting 50 billion devices of all types, RIM has the opportunity to secure its position in the mobile landscape by dominating the embedded solutions. Like Intel and Qualcomm, RIM should be discussing how it will connect the world and change the market.
Bolster its marketing efforts. While RIM has made many good decisions, the company’s message isn’t translating to Wall Street and the media. Part of the reason for that is that RIM won’t trumpet its successes. It’s a competitive world and RIM needs more than a few ads to generate excitement. RIM needs marketing “mojo”. The spokespeople need to own the company’s successes and trumpet the vendor’s potential to claim a large portion of a growing market. It also needs to clearly illustrate its international growth potential to investors with more examples of how mobile usage differs globally.
Quelle: Enterprise Mobility Forum
MARIBEL LOPEZ
The Enterprise Device is Dead. Long Live a Secured Device of Choice
Today’s mobile product landscape offers sleeker designs, multiple device types, blazing fast processors and richer multimedia applications. The lines between consumer and enterprise devices have been eliminated. There are only people who feel empowered to choose the technology that allows them to effectively support both their personal and business needs. The result is employees are buying smart devices and asking IT to connect these personal devices to the network. Employees are also finding ways to use the devices they’ve purchased, regardless of IT strategy or support. Rather than fight this trend, companies need a strategy that manages both employee-owned as well as business-owned devices.
RIM Strikes a Balance Between Consumer Sexiness and Manageability
At the 2011 Blackberry World conference, co-CEO Mike Lazaridis said the world is changing to personal wireless mobile computing and that RIM will enable the transform. To date, RIM has been a hallmark of enterprise security and manageability but that’s not enough to compete against Apple and the myriad of Android devices. Blackberry devices must also be appealing to consumers. RIM’s newest devices illustrate an evolution from designed for IT to designed for life. The newly announced devices:
Couple thinness with performance. The BlackBerry Bold 9900 and 9930 are thin and pack a performance punch with a 1.2 GHz processor as well as support for high-speed 4G/HSPA+ wide area wireless networks. The Bold line also offers a Liquid Graphics touch screen, a keyboard and speech interfaces. But RIM also has a wide range of yet to be announced devices in the pipeline.
Embrace social tools and seamless integration with the device. RIM devices are Facebook, Twitter and Blackberry messenger ready. The company transmits about 2.3B BBMs per day and even more Facebook messages. In fact, RIM claimed it’s the number one smartphone for Twitter use. The Playbook tablet also offers a video chat feature with picture-in-picture and the ability to make or take calls using voice only. Social vendors are also using the Blackberry App Platform to create highly integrated “Super Apps” which can pull down critical data, generate notifications and share data with other third party apps.
Integrate multimedia, NFC and augmented-reality functions. The new devices, such as the Playbook, excel at viewing HD video, playing games and browsing the web with full Flash. If you want to consume or create content you have all of the basics with a 5 megapixel camera, HDMI output, HD video recording. In the future, consumers will use their devices as identity cards, wallets and information gathering tools with NFC, which will come with new Blackberry’s. Built in augmented reality will also overlay digital information, such as the location of a store or a sales promotion, on top of the physical view of the world seen from a device’s camera.
At Capital Markets day, RIM executives also discussed how the company is addressing CIO’s security and manageability issues through product innovation, partnering and acquisition. RIM has evolved its strategy considerable in one year. It made several strategic acquisitions over the past 14 months, such as QNX, TAT, and ubitex, which fill gaps and should position the company for success. With the latest upgrades in RIM’s products, there are five reasons why IT should be taking another look at RIM including:
Multiple mobile OS Platform BES support. Gone are the days of a single OS or device type within a firm, IT needs an easy way to distribute software and manage policies across multiple platforms. RIM announced plans to support managing and securing multiple operating systems via the acquisition of ubitexx. After integrating the company, RIM will offer secure device management for Android, iOS and Blackberry devices from a single web-based console.
Employee-owned Blackberry support with Balance. Today it’s easy for the employees on personal devices to copy corporate data into another application or forward documents to a personal email account. Blackberry Balance allows IT to secure, manage and control company data on an employee-owned Blackberry. Balance prevents employees from cutting and pasting, taking a picture of data and forwarding corporate data to non-approved apps such as a personal email account. IT can also wipe enterprise content off a device if it is lost or the employee leaves without erasing any of the consumer’s personal data. While enterprise data is sandboxed, the experience looks seamless and integrated to the user.
Connection with your voice infrastructure: RIM’s Mobile Voice System currently supports Cisco and Mitel products. At Blackberry World it extended its support for other PBX’s including Avaya Aura 6.1, Avaya CS1000 Communication Server, as well as legacy phone systems such as Avaya Communications Manager and Nortel Communication Server. BlackBerry MVS 5 has also been re-architected to be more extensible with third party applications and phone systems.
Bridge for the Playbook. Bridge lets a user with a Blackberry phone to access its corporate email; calendar and other BES delivered services on the Playbook tablet. It offers employees nearly zero touch configuration of enterprise services on a tablet and IT can maintain the same security of the BES. Better yet, it uses the smartphone’s existing Internet connection and its existing CAL to provide second connected device without any additional expense.
An expanding cloud strategy. The world is moving to a mixture of cloud and premise based services. RIM has made its first foray into cloud services with cloud-based BES for Exchange. This is just the beginning of where RIM could take cloud services. RIM could combine technology from its Chalk and Viigo acquisitions to provide a secure cloud-based enterprise content delivery solution. In the future, RIM is also poised to deliver enterprise mobility management from the cloud.
RIM is Making the Right Moves But Isn’t Out of The Woods Yet
RIM’s making many of the right moves but it still has several issues it needs to nail. The company needs to:
Eliminate software confusion. The most pressing issue for RIM is attracting developers to increase apps for the platform. The battle for the consumer is being fought on both the hardware and software fronts and RIM’s losing the consumer app battle. RIM, like Google’s Android and Honeycomb platforms, now appears to be a fragmented set of operating systems (Blackberry 6, Blackberry 7, WebKit and QNX). While 6.0 and can be used for the lower end of smartphones in the long run, its unclear how long these versions will be viable and when QNX will be the delivered on new smartphones. The result is a confused landscape of developers and fewer sexy consumer apps. RIM needs to overhaul the developer program
Define the mobile enterprise cloud-based market. A majority of the firms we’ve interviewed, especially multinationals and firms outside of North America, expressed interest in a cloud BES offering and multi-OS mobility management solution from RIM. The company has the opportunity to define the market for cloud-based enterprise mobile solutions but hasn’t presented a clear strategic direction for this space.
Dominate the Internet of things discussion. RIM’s QNX acquisition provides the company with middleware, development tools, real time OS?software and services for superior embedded design. QNX is currently embedded in a broad range of products including automobiles, routers and industrial systems. As we move to connecting 50 billion devices of all types, RIM has the opportunity to secure its position in the mobile landscape by dominating the embedded solutions. Like Intel and Qualcomm, RIM should be discussing how it will connect the world and change the market.
Bolster its marketing efforts. While RIM has made many good decisions, the company’s message isn’t translating to Wall Street and the media. Part of the reason for that is that RIM won’t trumpet its successes. It’s a competitive world and RIM needs more than a few ads to generate excitement. RIM needs marketing “mojo”. The spokespeople need to own the company’s successes and trumpet the vendor’s potential to claim a large portion of a growing market. It also needs to clearly illustrate its international growth potential to investors with more examples of how mobile usage differs globally.
Quelle: Enterprise Mobility Forum